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Alfix had very specific parameters in mind when developing their first quick-setting render – the first to be added to its product range.

“The need for investment in construction efficiency is ever-growing. Materials, solutions, methods and advice on and for construction efficiency have never been more in demand and relevant. That’s the backdrop for Alfix’s decision to bring out its first-ever quick-setting plaster. From the mason’s perspective, they want to see the plaster beginning to bond an hour into the setting process. The product we have created is very efficient, but also easy to work with and gives the mason the flexibility they need in their daily working lives,” says Kim Mathiasen, Innovation Manager at Alfix.

Masons factored in
Alfix DuraPuds 650 rapid has been developed specifically with repairs to masonry, both internal and external, in mind. It was felt that the need was greatest in this area.

“We consulted with those involved on-site, and involved them from the very start. We obtained feedback to make sure that the products would have the right properties and qualities,” Mathiasen tells us, continuing:
“The masons were really enthusiastic about the product as a substitute for the cement mortar, which they tend to mix themselves on-site. The speed of it is the most important factor, as it can put them a day ahead in their work. We also received positive feedback about the product’s strong adhesive properties, and the fact that it has the same hardening time regardless of whether you use 10, 25 or 50 mm of render.
The render is also shrinkage-compensated, which reduces the likelihood of tearing, scratches and cracking,
regardless of the thickness of the layer.

“Despite the emphasis on efficiency with our new render, it doesn’t mean we have compromised - it still has the strong technical properties that all Alfix products have,” the Alfix Innovation Manager confirms.
Efficiency, quality and technique

The quick-setting plaster is perfect for jobs such as repairing walls and embedding cables. Open to diffusion, the flexible plaster can be adjusted easily by the contractor. Its smooth texture makes use of a mortarboard easy. The result of this is a nicely sealed surface that is easy to work with.

“In terms of its application, Alfix DuraPuds 650 rapid will seem familiar to masons; the difference is that, by avoiding having to stand there mixing sand and cement at the construction site, the job will be more efficient, higher quality and improve technique,” Mathiasen explains.
As Alfix DuraPuds 650 rapid sets in just three to five hours, saving the mason a lot of time, Alfix believes that the product will soon become a permanent resident in the mason’s van for use on unforeseen repair and levelling jobs.

“The render is different from other similar products and fills a gap on the market. Our competitors have gone in a different direction and are focusing on optimising trowel technique. We, however, have chosen to focus more on the rendering technique, as we believe this is more beneficial on larger surfaces,” the Innovation Manager finishes.

The first pallets of Alfix DuraPuds 650 rapid have already been produced at the factory in Kolding. As such, the product is ready to take its place at construction sites all around Scandinavia.

As the definition goes, “a world of difference” means making a big difference. And that is our ambition here at Alfix too. We would like to help customers and partners to achieve a higher level of sustainability via our products and systems, which is also why the Alfix vision is worded to reflect that we aim to succeed and inspire in our work – all with the bigger picture in sight. Link to ‘About Alfix’ on the website, where the written vision can be found

Certifying the difference made
The UN’s 17 Sustainable Development Goals (SDGs) are an ideal framework for the work on sustainability in 2023. We have adopted this framework at Alfix – to make a difference. This has also resulted in Alfix becoming SDG-certified, in autumn 2022. We are doing all this to ensure there is documentation of and progress made on the SDGs. Part of the documentation process has been for accredited certification company Bureau Veritas to audit, evaluate and rate Alfix. This certification process reviews everything from strategic targets to specific product development and factory operations in relation to strategically chosen SDGs and sub-goals at the company.

See certificate - Click here!

This is set to continue until autumn 2025, with Bureau Veritas visiting Alfix again each year to audit them. From a strategic perspective, Alfix is focusing in particular on SDG No. 8: Decent work and economic growth and SDG No. 12: Responsible consumption and production, as it is with these two SDGs that Alfix, in its capacity as a Danish construction material producer, can make the biggest difference and have an impact. It is also working towards three secondary SDGs, rounding off efforts to take a holistic and proactive approach to more sustainability at the company.

A Danish manufacturer in a country that makes a difference
With the SDGs safely in the Alfix toolbox, we now turn our attention to the country which, although small, is still making a big difference. Alfix was founded in Kolding, Denmark, almost 60 years ago and remains family-owned and 100% Danish.

We are proud of our position, and maintain a close proximity to construction sites in Scandinavia at all times. That proximity is both physical and mental. There isn’t much distance between the Alfix factory in Kolding and the tradesmen, which is a plus for the overall climate balance of the construction projects, given the many pallets of building materials that need to be transported.
This desire for local on the Scandinavian market makes a difference and means ‘less-travelled kilometres’, i.e. with the manufacturer at a short distance from many of the distributors and construction sites.

Alfix is 100% Danish-owned, with its factory and facilities all located in Kolding. We believe that this in particular makes a difference when it comes to meeting the demand for innovative products suitable for their market. This also ties in with the UN Sustainable Development Goals (SDGs) and documentation; after all, sustainability is essential to demand on the Scandinavian markets. That’s why sustainability is such an important factor at Alfix, and has a major role to play in all of our activities. This includes having a major bearing on product development, as well as being a determining factor when it comes to prioritising certain types of products to launch on the market. Over the past year, we have introduced a total of three ‘Plus products’. Alfix Plus products are premium products with a higher level of sustainability woven into their core: everything from optimised and more sustainable raw materials to more sustainable packaging, in other words.

Experience the difference
For everyone at Team Alfix, the ambition is the same: for our customers and partners to notice the difference in their experience with us.

Alfix’s “travelling companion” in this context is Bureau Veritas Danmark, which laid down the framework for Alfix during the process towards the goal. The journey commenced in the autumn of 2021 with a workshop and subsequent SDG screening. This has now been followed up with a comprehensive audit, which resulted in certification in the UN Sustainable Development Goals.

“Alfix’s work with the UN’s 17 Sustainable Development Goals has been reviewed, assessed and evaluated by external auditors from Bureau Veritas Danmark, and the company thoroughly deserves to be rewarded with the SDG Certificate for its ongoing and extraordinary input,” relates Tomas Riegels-Jørgensen, Business Developer Sustainability, Bureau Veritas Danmark. “From our very first dialogue with the Alfix management, we encountered a modern, visionary approach where managers and employees alike are committed to a higher purpose than simply earning money,” he continues.

Driven by responsibility and a desire to inspire
“Our aim is to stand proud as a responsible manufacturer of construction materials, and so it means a great deal to us to receive SDG certification. Alfix’s vision is lead the field and provide inspiration with sustainable systems in the Nordic construction sector. Given that we also strive to inspire others to adopt more sustainable practices, it is essential to work with external partners who can professionally document the work we do. In line with this approach, it made perfect sense for us to team up with Bureau Veritas Danmark, which is a recognised certification company,” says Anders Bertelsen Toft, CCO at Alfix.

For Alfix, the certification represents a seal of approval and recognition from external experts in sustainability. We have obtained the certificate on the back of years of closely targeted work with sustainability in the company, where every member of the team has made an active contribution. This work encompasses aspects such as a sustainable management system, strong and well-documented supply chains, more sustainable purchases and responsible operation of the factory.

From a strategic perspective, Alfix focuses in particular on SDG No. 8: Decent work and economic growth and No. 12: Responsible consumption and production. Work in these areas is supported by a number of secondarily chosen SDGs that underpin the primary aims.

A consistent theme from strategy to action
As the name suggests, the essence of the UN’s 17 Sustainable Development Goals is “sustainable development”, including emphasis on environmental, social and governance aspects (the ESG concept: Environmental, Social, Governance). Bureau Veritas Danmark writes, for example, that companies must give due consideration to how they can contribute to a better world (bureauveritas.dk). For Alfix, it is also a matter of making a difference in the world from our position in the Scandinavian construction sector.

In connection with the certification, Bureau Veritas Danmark was keen to highlight aspects such as the clear link between strategy, plans and practical action, a high degree of documentation and dedicated management. Specifically, it is a matter of the company actually doing what is says it does – and this is also a precondition for obtaining the much sought-after certificate that documents input in the context of Sustainable Development Goals.

Next destination
One milestone has been reached – but there is still a long way to go to the finish line. Because it keeps on shifting. In fact, an essential part of the process is that changes and improvements are made on an ongoing basis – and this is sure to continue over the coming years. For this reason, Alfix will receive additional visits from Bureau Veritas Danmark for new audits in 2023 and 2024.

Click here to see certifikate!

Quality assurance and documentation
The TGA approval is a quality assurance and documentation of façade insulation systems and is intended to help minimise construction damage and faults. This is important at a time when rising energy prices and stricter demands on sustainability have increased the focus on façade insulation systems. Both the documentation and the work actually executed must be of a proper standard in order to provide house owners with confidence in the solutions.

Strong Danish sector cooperation
The Sector Association for External Façade Insulation Systems in Denmark (ETICS-DK) has worked closely with ETA-Danmark prior to the issuing of a TGA approval for façade insulation systems. According to Allan Nielsen, Director of the Association, the ETA approval is a real benefit from financial, environmental and safety-related perspectives. For example, it is intended to ensure that the building materials used live up to the highest construction-technical requirements.

“At ETICS-DK we are appealing strongly to project planners and architects to make sure that, from the perspective of design, all descriptions and tender materials are correct from the start. This means, for example, building with TGA-approved ETICS systems, because proper documentation pays dividends in the areas of finance, the environment and safety alike,” emphasises Allan Nielsen. (Source: Bygtek.dk)

Aesthetics, indoor climate and rising energy prices
“Façades are being upgraded and renovated throughout Denmark in a host of different and exciting projects. A large number of home owners are choosing to have their façades post-insulated and rendered so as to bring their homes up to modern standards out of consideration for both energy and the environment,” says Claus B. Høgdal, Director of Sales and Marketing at Alfix.

One of the home owners who has chosen Alfix’s external insulation solution is Stefan Kloth. “We chose the system in order to improve the aesthetic expression of our house, and because we wanted a better indoor climate. Today, our home is free from cold bridges, the indoor climate has improved considerably and we have significantly reduced our total heating consumption as a result of the renovation. We’ve absolutely noticed an improvement in both the indoor climate and our energy consumption,” relates Stefan Kloth.

See TGA approval here!

Up until the end of October 2022, Søren was a sales consultant in Central South Jutland and on Fyn, and before joining Alfix he worked a number of jobs, including ten years as an independent master mason.

This time, we’ve swapped the three usual “Meet one of the Alfix team” questions for three questions that centre on having been at Alfix for years and years.

What made you stay in the job for so long?

“I’ve been able to organise my working days however I wanted – in compliance with the company guidelines, of course. So this has meant a largely unrestricted, enjoyable and uncomplicated working life. I’ve had fun at work every day – and that’s what kept me going.”

What’s the biggest change you’ve seen in your 32 years?

“Alfix has grown in more than one sense of the word. In addition to increasing turnover, the workforce has more than doubled over the past 32 years, while the range of products has increased three- or four-fold over the same period. It’s wonderful to have been a part of such a great success.”

What’s Alfix like as a workplace?

“Even though the workforce has expanded considerably, I still feel that there is a particularly close collegial working relationship here. In addition to having a manager who treats me with respect, and who means a great deal to me, I have a lot of excellent colleagues. We work as a team and ‘play each other better’.

“The difference between Alfix and other companies is that at Alfix, we take care of and look out for one another. It goes deeper than just ‘workmates’. And this is still how it is today, even though there are more than 50 of us working here. No-one is more important than anyone else here.”

Thank you

In conclusion, both Alfix and Søren Heiwald would like to say a big “Thank you!” So thanks to everyone who came to the reception on 13 October, where we celebrated everything that Søren has been involved in building up. “It was a great day in every respect. I’ll never forget it,” says Søren.

Søren is now looking forward to filling his days with golf, swimming and taking care of his home, which dates from 1937 – so he certainly has plenty to keep him occupied! He will also be joining Alfix’s seniors club along with a number of his former colleagues.

A candlestick is more than just a candlestick. The candlestick shown here is also a residual product from a quality check of a self-levelling compound. More specifically, it is a leftover piece of Alfix PlaneMix 50, which is typically used for smoothing and levelling floors.

Every day, the Alfix laboratory performs a range of quality checks on products as a part of our comprehensive quality management programme. The checks naturally result in some product leftovers, which can be put to creative uses. Over the years, the lab has created a parliament of owls, a polar bear and a range of candlesticks in various shapes and sizes, all made of filler.

From creative leftovers to tons of waste
Coming back to the candlestick: it and around 40 clones were made for a reception in October where we bid farewell to Søren Heiwald, sales consultant and mason, who was with us at Alfix for more than 32 years. The candlesticks were highly decorative, but in the great scheme of leftover products, they barely move the needle. The amounts of residual product from the laboratory are tiny compared with those stemming from the production department.

The residual waste from Alfix’s production processes is sorted and recycled to a high level of reuse in partnership with the environmental company Marius Pedersen. We operate a comprehensive waste sorting system and reuse as much as we possibly can. You can find out more about Alfix’s working relationship with Marius Pedersen here!