News

In this housing association in Aalborg, the Alfix system used pleases both the property manager as well as the residents.

The system contains of 3 layers in all: Initially, a slurry contact coat of Alfix PlaneMix 50 levelling compound and PlaneMix Primer. Followed by a levelling layer of PlaneMix 50 and finally, the application of Alfix TopCoat Design, which will close the surface with a matt, transparent and protective finish.

The owner really appreciates the result when interviewed a year after completion of the new flooring.
The basement floor is much easier to vacuum and clean compared to the previous rough and porous concrete floor.

The property management has thus been saved for many hours of extra work. And added to this, the Alfix industrial flooring appears friendlier and brighter – a considerable lift in terms of function and design to the daily delight of the many users of the basement facilities.

After 6 years on the current platform Alfix has develop a new digital web presence. Simplicity and user friendliness have been essential features throughout the developing process.
”The object has been to create an appealing and simple website that meet contemporary demands in terms of functionality and user behavior”, says Claus Bernd Høgdal, Sales- and Marketing director at Alfix.

Interviews with retailers and craftsmen ensured useful knowledge
During the creative process, Alfix and the co-operation partners involved focused on user behavioral paths revealed by all segments likely to visit a website like www.alfix.com.
Alfix started the process by interviewing both retailer staff, craftsmen, specifiers as well as end users with interest in the building trade. All to collect useful knowledge about the requirements and needs of our customers og business partners in relation to the design and configuration of an Alfix website version 2021.

“Hopefully, customers will give the website a good reception. And hopefully, the page will guide them quickly to the product information, calculators or technical specifications they seek for a certain project. Simultaneously, we wish to present Alfix as a leading Danish manufacturer of building materials, setting the agenda for sustainable building in 2021” Claus Bernd Høgdal concludes.

As from 1. December 2020, Alfix switched to eco-friendly biomethane for the operation of the factory in Kolding. A deliberate choice which will entail a significant 10% reduction in the total CO2 emission of the plant. About the latest green initiative, Anders Bertelsen Toft (CCO) elaborates:

“The transition to biomethane is the latest initiative in our long-term sustainable strategy. Biomethane is a climate friendly and CO2 neutral energy source produced from organic fertilizer and organic household waste, a.o. The green Alfix strategy also includes the implementation of an extensive waste segregation and the use of 100% green power, which exclusively has been generated from renewable and CO2 neutral energy”.

EPDs, DGNB and the Nordic Eco-label
Today, Alfix has launched Environmental Product Declarations (EDP) for more than 60 products, and the majority of these products comply with an overall sustainable profile enabling use for eco-labeled and DGNB certified building projects. The demand for certified green systems has seen a significant rise within the last couple of years, and this market tendency seems to continue.

”Our sustainable initiatives come straight from the heart – the right and only thing to do as a manufacturer of building materials. Fortunately, our customers approve of the transition and consider a co-operation with Alfix a possibility to turn green. Together, we can make a difference. We are, hence, very pleased to learn that many merchants, specifiers, craftsmen and end users now have acknowledged the importance of sustainable construction”, Anders Bertelsen Toft says.

The Alfix slogan is Responsible Strength, and the company vision is to create assurance for its customers. A long-standing and lasting slogan and vision. For that reason and as a locally founded Danish manufacturer, Alfix should be at the forefront when it comes to responsible building, obviously.
”We owe it to society in general and to future generations in particular” the CCO concludes.

Read more about our green activities here

We have asked the experienced Alfix employee (skilled bricklayer and tile fixer) about his working life during the corona pandemic:

How would you briefly describe the last year in terms of work?
When corona hit the country in March last year, everybody in the building trade got extremely busy. We got many calls from our builders' merchant customers as many of their customers were sent home, and luckily many of the home send chose to renovate and refurbish their homes, which gave us a lot of work. The retailers introduced several understandable restrictions, and these restrictions prevented us from visiting them – they focused on their own customers. And hence, work routines changed for us suppliers. We visited and still visit building sites as often as possible and requested, just as we are at disposal when projects should be facilitated or commenced.

Which part of your job has been the most difficult?
Definitely that it has been impossible to visit our many good customers and thereby uphold daily talks and maintain relations. I miss the close and regular contact with the customers.

Which part would you describe as being positive?
That many tasks can be solved by phone or pc. Teams meetings will become a natural part of work life, I think. Much can be discussed and decided effectively during a couple of on-line hours and so eliminate the need for internal meetings involving a long drive to the company premises in Kolding.

Could you suggest any corona-conditioned changes that you would like to uphold when work life hopefully turn more normal at some future time?
Definitely Teams meetings. I have been teaching vocational schools over Teams and in spite of my limited IT-means, on-line lecturing has been a success beyond expectation. But I would, nevertheless, prefer to meet with customers and craftsmen face-to-face as soon as possible. Physical appearance adds a dynamic dimension.

What do you look forward to with a view to the trade and your work for Alfix?
Denmark re-opening! I look forward to the returning of daily life so that I may again visit customers – see my many colleagues – and uphold and expand the contact to our builders' merchants and craftsmen.

Due to Christmas Holidays, Alfix will be closed from Friday the 21st December 2018. As from Wednesday the 2nd January 2019 we will be ready to serve all our many customers and business partners.

We wish you all a Merry Christmas and a very strong New Year

On Monday 29 October, Alfix won a theme prize at the Owner Leader of the Year 2018 awards ceremony in southern Jutland.

The awards ceremony, which is sponsored by PwC, the Danish Chamber of Commerce and Nykredit, took place at PwC’s offices in Vejle. Here, the choice of winner fell on Alfix A/S, a family-owned company that has been developing, manufacturing and marketing products for the Nordic building industry since 1963.

“We’re obviously proud and delighted with this prestigious award as a regional winner of the ‘Confidence’ theme award, and we’re very grateful that the nomination committee chose us,” say both Torben Carstensen Toft and Anders Bertelsen Toft – owner leaders at Alfix.

The fact that their long-standing work with values such as trustworthiness (confidence) and responsibility has been noticed outside the company is particularly satisfying for the owners, as the values play a key role for the Kolding-based company’s business foundation.

“In our view, it’s all down to our experienced, competent and loyal employees that we in Kolding have been chosen for the award. Without their hard work, commitment and expertise, Alfix simply wouldn’t exist,” add Torben and Anders.

According to the Alfix owners, warm thanks are also due to the professional business partners such as their suppliers, customers, end-users and others who have kept Alfix going for more than 55 years. Long-term relationships based on trust throughout the value chain are vital for the sustainability of the company.
The award comes with a place in the national finals which will be held on 8 November 2018 in Copenhagen. Here, Alfix is up against an exciting field of theme award-winners from all seven regions in Denmark.